Jackie Brown - Founder & Managing Partner
Jacqueline “Jackie” Brown is the founder and Managing Partner of JPB Media, LLC., an Atlanta based marketing agency specializing in data-driven advertising, brand strategy, and....
What We Do
JPB Media will be extension of your marketing team. Our collaborative approach integrates listening and understanding your marketing needs, identifying enhanced approaches based on competitive intel and aligning your creative message with the most effective media planforms…allowing you to reach your ideal target customer in the right place and at the right time.
Our team is excited to recommend the best approach to position, brand, target and disseminate your marketing message to achieve your unique marketing objectives. Our comprehensive marketing experience and best in class marketing technology partnerships allow us to successfully develop cost efficient, customer-centric, cross-channel media campaigns.
Target Audience – JPB Media works to clearly understand who your target audience is, what affects their decision making process and where they are in their decision journey.
Brand Perception & Awareness – Understanding how your brand is perceived by consumers is key to determine appropriate messaging and establish an elevated competitive share of voice.
Competitive Position Analysis – JPB Media will assess the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Our media “mixology” strategies are anchored in target audience, market, and competitive set analysis along with creative personalization alignment.
Converting our strategies into effective media recommendations is where we shine. JPB Media offers expertise in plan development, cross-channel media negotiations/placement, public relations tie-ins, stewardship, and post analysis.
As an experienced agency with established national media relationships, JPB Media can negotiate costs below market average and acquire added value components to support cost efficiencies and an elevated marketing ROI.
Cross-Channel Measurable Tactics – Utilizing reach and frequency benchmarks, JPB Media monitors all recommended media campaigns for effectiveness…not only at the completion of a campaign, but we also employ proactive tactics to evaluate performance during the campaign. This strategy provides optimal opportunity to adjust media components and optimize a measurable and positive ROI.
JPB Media is an expert with local and national linear and non-linear media planning, strategy and activation. We successfully collaborate with clients to develop cross-channel, data-driving media engagement campaigns to reach consumers in the right place and the right time…. maximizing share of voice, increasing brand awareness and elevating sales and revenue.
JPB Media has stellar media and technology relationships throughout North America – vendors who see us as a “tough but fair” media team with strong business ethics.
Your team will be there – no multi-level marketing teams to navigate when you need to react to changes in direction or market conditions. Our clients have direct access to leadership….ready to act, pivot & respond! We’re excited to work “arm in arm” with our clients to help grow their business!
JPB Media is known for our ability to optimize marketing budgets with tactical negotiations, target personalization strategies, earned media components, and stern campaign stewardship. Our clients are never short on praise and confidence in our ability to not only accomplish their marketing objectives but also manage to surpass their expectations with each and every campaign.