Market and Consumer Intel – Understanding Your Brand Nuance
Understanding your customer engagement patterns and your brand competitive position to develop predictive consumer behaviors across all advertising platforms sounds simple enough, right? We think so. Let us help you evolve your marketing strategies to reach new audiences, amplify brand affinity, and improve conversions.
Strategy Tools and Metrics
Target Segmentation and Personas
Qualitative/Quantitative Research
Consumer Behavior Analysis
Target Audience Media Consumption Analysis
Competitive Insight and Footprint
Current and Predictive Marketplace Analysis
CONSUMER BEHAVIOR AND JOURNEY MAPPING
Impact your consumer’s decision journey at the right time at the right place and with the right message
Understanding how your customers engage in this increasingly fragmented marketplace and what channels influence their choices in their consumer journey is imperative when developing your go-to-market strategy. While isolated data is important, it does not provide insight into what motivates consumers.
Our Clients
Customer Journey Mapping provides
Insight Into Consumers’ Values, Affinity, Needs, Concerns, and Experience
Improved Customer Retention
Identification of Consumer Personas
Customer Life Cycle Insights
Customer Experience by Channel
Campaign Improvement Opportunities
MARKETING TECHNOLOGY EXPERTS
Our best-in-class marketing technology provides access to the latest and emerging mar-tech tools and best practices to ensure your marketing and consumer engagement initiatives are relevant, measurable, cost-efficient, and most importantly, lead to successful conversions.
The Mar-Tech Stack
Channel Attribution Modeling
Engagement Cost Analysis
Brand Lift Analysis
Data Aggregation
Website Engagement Analysis
Programmatic/Media Buying/Social Integration
Our digital marketing technology creates a customized roadmap to successfully elevate your brand, share of voice, and return on your marketing investment.