Market and Consumer Intel – Understanding Your Brand Nuance

Understanding your customer engagement patterns and your brand competitive position to develop predictive consumer behaviors across all advertising platforms sounds simple enough, right? We think so. Let us help you evolve your marketing strategies to reach new audiences, amplify brand affinity, and improve conversions.


Strategy Tools and Metrics

  • Target Segmentation and Personas

  • Qualitative/Quantitative Research

  • Consumer Behavior Analysis

  • Target Audience Media Consumption Analysis

  • Competitive Insight and Footprint

  • Current and Predictive Marketplace Analysis


Impact your consumer’s decision journey at the right time at the right place and with the right message



Understanding how your customers engage in this increasingly fragmented marketplace and what channels influence their choices in their consumer journey is imperative when developing your go-to-market strategy. While isolated data is important, it does not provide insight into what motivates consumers.

Our Clients

Customer Journey Mapping provides

Insight Into Consumers’ Values, Affinity, Needs, Concerns, and Experience

  • Improved Customer Retention

  • Identification of Consumer Personas

  • Customer Life Cycle Insights

  • Customer Experience by Channel

  • Campaign Improvement Opportunities

A light bulb


Our best-in-class marketing technology provides access to the latest and emerging mar-tech tools and best practices to ensure your marketing and consumer engagement initiatives are relevant, measurable, cost-efficient, and most importantly, lead to successful conversions.

The Mar-Tech Stack

  • Channel Attribution Modeling

  • Engagement Cost Analysis

  • Brand Lift Analysis

  • Data Aggregation

  • Website Engagement Analysis

  • Programmatic/Media Buying/Social Integration

Our digital marketing technology creates a customized roadmap to successfully elevate your brand, share of voice, and return on your marketing investment.