Creating the Right Brand Strategy That Suits You

Brand Strategy

Developing a brand strategy is required for every successful advertising campaign. Let JPB Media curate strategies to enhance your brand identity, isolate your ideal target audience, and increase consumer engagement and affinity.

Brand Strategy = Brand Awareness Consumers can’t engage if they don’t know or trust your brand!

Our approach to developing brand strategies supports elevated brand awareness and consumer confidence while also increasing our client’s share of voice within their competitive space.

Engaging a holistic strategic mix of consumer behavior, audience segmentation, customer/content prospecting, and website data analysis (as a start) provides the optimal strategy to reach your consumers.

Whether you’re an established brand, rebranding your business, looking to grow your consumer base, or looking to crack the consumer engagement code, JPB Media can develop a brand strategy and media plan to accomplish your objectives beyond your expectations.

Paid Advertising

Paid Media and Advertising Solutions – Digital, Addressable, Television, Radio, Social, Print, OOH

Wondering how to break through the advertising clutter to engage the “leaned-in” target consumer? At JPB Media, we are experts at isolating clients’ target audience with a strategic mix of data-centric advertising solutions to reach consumers at every stage of the purchase journey. Elevating our client’s brand, customer acquisition, and ROI with cost-efficient paid media campaigns is where we shine!

Understanding the Paid Media Matrix

Just when you think you’ve got your arms around today’s advertising media landscape, a new and improved method to reach your customer steps on the scene. We can help!!

Our strategies start with developing media plans based on target psychographics, consumer behavioral data, market conditions, competitive brand analysis, and the target consumer’s propensity to engage with your brand. Understanding these dynamics lays the groundwork for a cost-efficient, data-focused paid media strategy to support brand and revenue growth.

How To Choose the Right Media Mix?

Marketing experts tend to differentiate advertising solutions by platform—traditional, digital, and addressable—but, consumers do not. Marketing “data” bridges the gap between platforms and provides a roadmap of the customer’s journey and how best to lead them to your brand.

The team at JPB Media has excelled at aligning our client’s marketing objectives with cost-effective, data-driven media campaigns to engage consumers at every stage of their purchase journey. No need to navigate this landscape alone. We’ve got you!

Traditional Media Platforms

The team at JPB Media has over 25 years of experience negotiating and managing national campaigns across all traditional media platforms. Whether you need a broad reach approach or a high-frequency strategy, we have the tools, methodology, and experience to develop a cost-efficient media plan to support elevated brand awareness and a positive marketing ROI.

Linear TV and Addressable TV

This broad reach, time-driven medium effectively disseminates high-impact targeted and hyper-targeted messaging. Our stellar negotiating tactics and partner relationships yield the most cost-effective linear and addressable television campaigns.

Traditional Radio

This market-specific, high-frequency platform plays a pivotal role in the marketing mix for both local and national brands. Radio’s cost-efficient, broad reach, and frequency abilities allow marketers to reach a niche and loyal target audience. JPB Media’s experience with radio ratings, rankings, and buying strategies amplifies consumer engagement using this medium.

Traditional Print Advertising

A successful print campaign captures the imagination, creates brand recognition, and inspires consumers to engage with your brand. JPB Media is equipped to plan and manage your print campaigns with creditable and tangible newspaper, magazine, and direct mail partners.

Out of Home (OOH)

Looking to reach consumers outside their home or personal digital space? We can help. Outdoor advertising via static, digital and augmented reality billboard campaigns can serve as additional touchpoints with consumers. Our media planner’s expansive OOH footprint and delivery strategies are unsurpassed.

Data-Driven Digital Marketing and Addressable Advertising

Customers have unlimited options to interface with brands across online marketing channels. These various touchpoints are methodically engaged during the customers’ journey and ultimate decision to align with your brand. Data driven activation across programmatic, OTT/CTV, mobile, and social media platforms is a real feather in our cap.

Display/Programmatic advertising is the “go-to” Advertising Solution for many marketers thanks to its efficiency and reach capability. However, navigating this solution can be a challenge. Managing over-saturated inventory and increasing costs can also be a bit daunting for marketers. But not for our digital team!! Taking control of programmatic ad buying by incorporating data sources, digital engagement strategies, and managing performance, JPB Media will not only improve return on investment but also support personalized ad experiences that will resonate with your audience.

Connected TV/OTT (Over the top online video) delivers video content via the internet without traditional cable or satellite services, while connected TV (CTV) accesses streaming content via connected devices (such as Roku). These digital platforms provide direct/addressable target audience engagement to “cord-cutting” households based on their digital behavior. Our partnerships with DSPs garner JPB Media competitive rates, prime inventory access, personalized metrics, and flexibility via this niche targeted, highly personalized digital solution.

Mobile Advertising JPB Media can help align your brand’s touchpoint strategy by utilizing in-app/mobile fencing ad strategies to serve personalized creative messaging and conversion tracking.

Social Media Advertising A step above the “social boost,” our team can elevate your paid social media campaigns with content-specific targeted messaging across all social media platforms and video franchises.

JPB “Media Mix” Experts
Aligning with our media partners and analytic tools provides our team with media management opportunities that are bar none. Our clients rave about our ability to be agile and nimble across all media platforms to maintain consistent low-cost, high-impression media campaigns.